:root{
  --navy-900:#0b1726;
  --navy-800:#10223a;
  --navy-700:#1c3a5c;      /* logo navy */
  --navy-100:#e8eef5;
  --ink:#0f1a26;
  --ink-2:#44505e;
  --ink-3:#6b7684;
  --paper:#ffffff;
  --sand:#f6f5f1;
  --line:#e4e2dc;
  --accent:#ffd23f;        /* CTA + highlighter */
  --accent-deep:#d9ad12;
  --green:#1f9d63;
  --red:#d04b3c;
  --radius:14px;
  --shadow:0 1px 2px rgba(15,26,38,.06),0 8px 24px rgba(15,26,38,.08);
}
*{box-sizing:border-box;margin:0;padding:0}
[hidden]{display:none!important}
html{scroll-behavior:smooth;scroll-padding-top:80px}
body{font-family:"Assistant",system-ui,sans-serif;color:var(--ink);background:var(--paper);line-height:1.65;font-size:18px;-webkit-font-smoothing:antialiased}
.wrap{max-width:1120px;margin:0 auto;padding:0 20px}
.narrow{max-width:780px}
a{color:inherit}
img{max-width:100%}
.center{text-align:center;margin-top:44px}

/* icons */
.ic{width:28px;height:28px;fill:none;stroke:currentColor;stroke-width:1.7;stroke-linecap:round;stroke-linejoin:round}
.ic.sm{width:18px;height:18px;stroke-width:2.4;flex:none}

/* header */
.top{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.92);backdrop-filter:saturate(1.4) blur(10px);border-bottom:1px solid var(--line)}
.top .wrap{display:flex;align-items:center;justify-content:space-between;height:68px}
.brand{display:block;line-height:0}
.logo{height:36px;width:auto}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;background:var(--accent);color:var(--ink);font:800 1.15rem/1.2 "Assistant",sans-serif;text-decoration:none;padding:17px 30px;border-radius:10px;border:0;cursor:pointer;box-shadow:0 3px 0 var(--accent-deep);transition:transform .12s,box-shadow .12s,filter .12s}
.btn:hover{filter:brightness(1.04);transform:translateY(-1px)}
.btn:active{transform:translateY(2px);box-shadow:0 1px 0 var(--accent-deep)}
.btn:disabled{opacity:.6;cursor:wait}
.btn-sm{font-size:1rem;padding:10px 18px;box-shadow:0 2px 0 var(--accent-deep)}

/* type */
h1{font-size:clamp(2.2rem,5.2vw,3.7rem);line-height:1.1;font-weight:800;letter-spacing:-.015em}
h2{font-size:clamp(1.75rem,3.6vw,2.6rem);font-weight:800;line-height:1.18;letter-spacing:-.01em;margin-bottom:40px;max-width:820px}
h3{font-size:1.18rem;font-weight:800;line-height:1.35;margin-bottom:6px}
.eyebrow{font-size:.9rem;font-weight:800;letter-spacing:.04em;color:var(--navy-700);margin-bottom:10px;display:flex;align-items:center;gap:10px}
.eyebrow::before{content:"";width:22px;height:3px;background:var(--accent);border-radius:2px}
mark{background:linear-gradient(transparent 58%,var(--accent) 58%);color:inherit;padding:0 .06em}
section{padding:96px 0}

/* hero */
.hero{background:var(--navy-900);color:#fff;padding:72px 0 88px;position:relative;overflow:hidden}
.hero::before{content:"";position:absolute;inset:0;background-image:linear-gradient(rgba(255,255,255,.045) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,.045) 1px,transparent 1px);background-size:44px 44px;mask-image:radial-gradient(ellipse at 30% 40%,#000 20%,transparent 75%)}
.hero-grid{position:relative;display:grid;gap:56px;align-items:center}
.hero mark{background:linear-gradient(transparent 60%,rgba(255,210,63,.9) 60%);color:#fff}
.callout{display:inline-block;font-weight:700;font-size:1rem;color:var(--accent);border:1px solid rgba(255,210,63,.4);background:rgba(255,210,63,.08);padding:6px 14px;border-radius:999px;margin-bottom:24px}
.hero h1{margin-bottom:22px}
.hero .sub{font-size:1.2rem;color:rgba(255,255,255,.78);max-width:600px;margin-bottom:34px}
.cta-row{display:flex;flex-wrap:wrap;align-items:center;gap:14px 20px}
.micro{font-size:.98rem;color:rgba(255,255,255,.65)}

/* hero mock */
.mock{position:relative;max-width:480px;width:100%;justify-self:center}
.mock-card{background:#fff;color:var(--ink);border-radius:16px;padding:20px;box-shadow:0 30px 60px rgba(0,0,0,.35)}
.mock-top{display:flex;justify-content:space-between;align-items:center;font-weight:800;font-size:.95rem;margin-bottom:14px}
.tag{font-size:.75rem;font-weight:700;color:var(--ink-3);background:var(--sand);border:1px solid var(--line);border-radius:999px;padding:2px 10px}
.kpis{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;margin-bottom:12px}
.kpis div{background:var(--sand);border-radius:10px;padding:10px 12px;display:grid}
.kpis small{font-size:.78rem;color:var(--ink-3);font-weight:600}
.kpis b{font-size:1.25rem;font-weight:800;direction:ltr;text-align:right}
.kpis i{font-style:normal;font-size:.8rem;font-weight:800;direction:ltr;text-align:right}
.up{color:var(--green)}.down{color:var(--red)}
.spark{width:100%;height:70px;display:block}
.spark path{fill:none;stroke:var(--navy-700);stroke-width:2.5;vector-effect:non-scaling-stroke}
.spark .area{fill:rgba(28,58,92,.08);stroke:none}
.bubble{border-radius:16px;padding:12px 16px;font-size:.98rem;line-height:1.5;max-width:88%;box-shadow:0 12px 30px rgba(0,0,0,.3)}
.mock{display:flex;flex-direction:column}
.bubble.q{background:var(--accent);color:var(--ink);font-weight:700;align-self:flex-end;margin:-16px 14px 10px 0;position:relative;border-bottom-left-radius:4px}
.bubble.a{background:#fff;color:var(--ink);align-self:flex-start;margin-right:-10px;border-bottom-right-radius:4px}
.bubble.a b{font-weight:800}
.verified{display:flex;align-items:center;gap:6px;margin-top:8px;font-size:.85rem;font-weight:800;color:var(--green)}

/* logos */
.logos{padding:44px 0 40px;border-bottom:1px solid var(--line)}
.proof{text-align:center;font-weight:700;color:var(--ink-2);margin-bottom:26px}
.marquee{overflow:hidden;mask-image:linear-gradient(90deg,transparent,#000 12%,#000 88%,transparent)}
.track{display:flex;width:max-content;list-style:none;animation:scroll 32s linear infinite}
.track li{flex:none;padding:0 38px;display:flex;align-items:center;height:56px}
.track img{height:34px;width:auto;max-width:150px;object-fit:contain;filter:grayscale(1);opacity:.62;transition:filter .2s,opacity .2s}
.track img[src*="boh"]{height:30px}
.track img[src*="foody"]{height:46px}
.track img[src*="madgrowth"]{height:40px}
.track li:hover img{filter:none;opacity:1}
.marquee:hover .track{animation-play-state:paused}
@keyframes scroll{from{transform:translateX(0)}to{transform:translateX(50%)}}
@media(prefers-reduced-motion:reduce){.track{animation:none;flex-wrap:wrap;justify-content:center;width:auto}.track li[aria-hidden]{display:none}}

/* pains */
.pains{background:var(--sand)}
.pain-list{list-style:none;display:grid;gap:14px}
.pain-list li{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:22px 24px;border-right:4px solid var(--red)}
.pain-list p{color:var(--ink-2)}

/* gets */
.grid3{list-style:none;display:grid;gap:18px}
.grid3 li{border:1px solid var(--line);border-radius:var(--radius);padding:26px;background:#fff;transition:box-shadow .2s,transform .2s}
.grid3 li:hover{box-shadow:var(--shadow);transform:translateY(-2px)}
.grid3 .ic{color:var(--navy-700);background:var(--navy-100);border-radius:10px;padding:9px;width:46px;height:46px;margin-bottom:16px}
.grid3 p{color:var(--ink-2)}

/* duo */
.duo{background:var(--navy-900);color:#fff}
.duo .eyebrow{color:var(--accent)}
.duo-list{list-style:none;display:grid;gap:16px}
.duo-list li{border:1px solid rgba(255,255,255,.14);border-radius:var(--radius);padding:26px;background:rgba(255,255,255,.03)}
.duo-list p{color:rgba(255,255,255,.72)}
.duo-list li.win{background:#fff;color:var(--ink);border-color:#fff;box-shadow:0 0 0 4px rgba(255,210,63,.35)}
.duo-list li.win p{color:var(--ink-2)}
.duo-list li.win h3::after{content:"זה אנחנו";font-size:.75rem;font-weight:800;background:var(--accent);border-radius:999px;padding:2px 10px;margin-right:10px;vertical-align:middle}

/* steps */
.step-list{list-style:none;display:grid;gap:0;counter-reset:s;max-width:860px}
.step-list li{display:grid;grid-template-columns:64px 1fr;gap:20px;padding:26px 0;border-bottom:1px solid var(--line)}
.step-list li:last-child{border-bottom:0}
.step-list .n{font-size:2rem;font-weight:800;color:var(--navy-700);line-height:1;padding-top:4px}
.step-list p{color:var(--ink-2)}

/* compare */
.compare{background:var(--sand)}
.table-wrap{overflow-x:auto;background:#fff;border:1px solid var(--line);border-radius:var(--radius)}
table{width:100%;border-collapse:collapse;min-width:640px}
th,td{padding:16px 18px;text-align:right;border-bottom:1px solid var(--line);vertical-align:top}
tr:last-child th,tr:last-child td{border-bottom:0}
thead th{font-size:1rem;font-weight:800;color:var(--ink-2);background:#fbfaf7}
tbody th{font-weight:800;width:20%}
td{color:var(--ink-2)}
td.us,th.us{background:#fffbea;color:var(--ink);font-weight:700}
thead th.us{background:var(--accent);color:var(--ink)}
td.us{display:flex;gap:8px;align-items:flex-start}
td.us .ic{color:var(--green);margin-top:4px}

/* about */
.about-grid{display:grid;gap:40px;align-items:center}
.photo{width:220px;height:260px;border-radius:18px;object-fit:cover;box-shadow:var(--shadow)}
.photo.ph{display:flex;align-items:center;justify-content:center;background:var(--navy-700);color:#fff;font-size:3rem;font-weight:800}
.about h2{margin-bottom:4px}
.role{color:var(--ink-3);font-weight:700;margin-bottom:16px}
.about p{color:var(--ink-2);max-width:680px}
.stats{list-style:none;display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:28px}
.stats li{border-top:3px solid var(--accent);padding-top:10px;display:grid}
.stats b{font-size:1.6rem;font-weight:800;color:var(--ink);line-height:1.2}
.stats span{font-size:.92rem;color:var(--ink-3);line-height:1.4}

/* faq */
.faq{background:var(--sand)}
.faq details{background:#fff;border:1px solid var(--line);border-radius:12px;padding:0 22px;margin-bottom:10px}
.faq summary{font-weight:800;font-size:1.1rem;cursor:pointer;list-style:none;display:flex;justify-content:space-between;gap:12px;padding:18px 0}
.faq summary::after{content:"+";font-weight:800;font-size:1.4rem;line-height:1;color:var(--navy-700)}
.faq details[open] summary::after{content:"−"}
.faq summary::-webkit-details-marker{display:none}
.faq details p{color:var(--ink-2);padding-bottom:18px;margin-top:-4px}

/* final + form */
.final{background:var(--navy-900);color:#fff}
.form-grid{display:grid;gap:40px;align-items:start}
.final h2{margin-bottom:14px}
.final-copy>p{color:rgba(255,255,255,.75);font-size:1.15rem;margin-bottom:24px}
.ticks{list-style:none;display:grid;gap:12px}
.ticks li{display:flex;gap:10px;align-items:center;font-weight:600}
.ticks .ic{color:var(--accent)}
.form-card{background:#fff;color:var(--ink);border-radius:18px;padding:30px;box-shadow:0 30px 60px rgba(0,0,0,.35)}
.progress{display:flex;align-items:center;gap:8px;margin-bottom:22px}
.progress span{height:5px;flex:1;max-width:60px;border-radius:3px;background:var(--line)}
.progress span.on{background:var(--navy-700)}
.progress small{margin-right:auto;font-weight:700;color:var(--ink-3);font-size:.9rem}
fieldset{border:0;display:grid;gap:16px}
label,.field{display:grid;gap:6px;font-weight:700;font-size:.98rem}
input{font:inherit;font-weight:500;padding:14px 16px;border:1.5px solid #d6d3cb;border-radius:10px;background:#fff;width:100%;transition:border-color .15s,box-shadow .15s}
input[dir=ltr]{text-align:right}
input::placeholder{color:#a3a9b1;font-weight:400}
input:focus{outline:0;border-color:var(--navy-700);box-shadow:0 0 0 4px rgba(28,58,92,.12)}
.chips{display:flex;flex-wrap:wrap;gap:8px}
.chip{display:block;cursor:pointer;font-weight:600}
.chip input{position:absolute;opacity:0;width:1px;height:1px}
.chip span{display:block;padding:9px 16px;border:1.5px solid #d6d3cb;border-radius:999px;direction:ltr;transition:all .15s}
.chip input:checked+span{background:var(--navy-700);border-color:var(--navy-700);color:#fff}
.chip input:focus-visible+span{box-shadow:0 0 0 4px rgba(28,58,92,.2)}
label.consent{display:flex;gap:10px;align-items:flex-start;font-weight:400;font-size:.92rem;color:var(--ink-2)}
label.consent input{width:18px;height:18px;margin-top:4px;flex:none;accent-color:var(--navy-700)}
form .btn{width:100%}
.back{background:none;border:0;font:inherit;font-weight:700;color:var(--ink-3);cursor:pointer;justify-self:center}
.invalid,.chips.invalid span{border-color:var(--red)!important}
label.consent.invalid{color:var(--red)}
.err{color:var(--red);font-weight:700;text-align:center;margin-top:12px}
.booking h3,.thanks h3{font-size:1.45rem;margin-bottom:12px}
.booking-frame iframe{width:100%;height:640px;border:0;border-radius:10px}
.fallback{font-size:.92rem;color:var(--ink-3);margin-top:10px;text-align:center}

/* legal */
.legal{padding:56px 0}
.legal h1{font-size:2.2rem;margin-bottom:12px}
.legal h2{font-size:1.25rem;margin:24px 0 6px}
.legal p{color:var(--ink-2)}

footer{padding:28px 0 90px;text-align:center;color:var(--ink-3);font-size:.92rem;border-top:1px solid var(--line)}

/* sticky mobile CTA */
.sticky-cta{position:fixed;bottom:12px;left:12px;right:12px;z-index:60;display:flex;justify-content:center;background:var(--accent);color:var(--ink);font-weight:800;font-size:1.08rem;text-decoration:none;padding:15px;border-radius:12px;box-shadow:0 8px 24px rgba(0,0,0,.25);transform:translateY(140%);transition:transform .25s}
.sticky-cta.show{transform:none}

@media(min-width:760px){
  .grid3{grid-template-columns:repeat(2,1fr)}
  .pain-list{grid-template-columns:repeat(2,1fr)}
  .about-grid{grid-template-columns:auto 1fr;gap:56px}
}
@media(min-width:980px){
  .hero-grid{grid-template-columns:1.15fr .85fr}
  .grid3{grid-template-columns:repeat(3,1fr)}
  .duo-list{grid-template-columns:repeat(3,1fr)}
  .form-grid{grid-template-columns:1fr 1fr;gap:64px}
  .sticky-cta{display:none}
  footer{padding-bottom:28px}
}
@media(max-width:759px){
  body{font-size:17px}
  section{padding:68px 0}
  .hero{padding:44px 0 60px}
  .cta-row .btn{width:100%}
  .cta-row{justify-content:center;text-align:center}
  .stats{grid-template-columns:1fr;gap:12px}
  .photo{width:150px;height:180px}
  .form-card{padding:22px}
  .bubble.a{margin-right:0}
}

/* hero mock: drop annotation + structured answer */
.flat{color:var(--ink-3)}
.spark .mark{stroke:var(--red);stroke-width:1.5;stroke-dasharray:3 3;vector-effect:non-scaling-stroke}
.spark-note{font-size:.78rem;font-weight:700;color:var(--red);text-align:left;margin-top:2px}
.bubble.a p{margin:2px 0 10px}
.bubble .lbl{display:inline-block;font-size:.74rem;font-weight:800;letter-spacing:.02em;color:var(--ink-3);background:var(--sand);border-radius:6px;padding:1px 8px}
.bubble .lbl.rec{color:var(--ink);background:var(--accent)}
.verified{margin-top:0}

/* insights ladder */
.ladder{list-style:none;display:grid;gap:14px;counter-reset:l}
.ladder li{position:relative;border:1px solid var(--line);border-radius:var(--radius);padding:24px;background:#fff}
.ladder .lv{display:inline-block;font-weight:800;font-size:.92rem;color:var(--ink-3);margin-bottom:8px}
.ladder .ex{font-size:1.15rem;font-weight:700;line-height:1.45;margin-bottom:12px}
.ladder .note{font-size:.92rem;color:var(--ink-3)}
.ladder li.win{background:var(--navy-900);color:#fff;border-color:var(--navy-900);box-shadow:0 0 0 4px rgba(255,210,63,.45)}
.ladder li.win .lv{color:var(--ink);background:var(--accent);border-radius:999px;padding:1px 12px}
.ladder li.win .note{color:var(--accent);font-weight:800}
.recs{margin-top:28px;border-top:1px solid var(--line);padding-top:26px}
.recs h3{margin-bottom:14px}
.recs ul{list-style:none;display:grid;gap:14px}
.recs li{display:flex;gap:10px;align-items:flex-start}
.recs li .ic{color:var(--green);margin-top:5px}
.recs b{display:block;font-weight:800}
.recs span{color:var(--ink-2)}
@media(min-width:760px){
  .ladder{grid-template-columns:repeat(3,1fr)}
  .ladder li:not(:last-child)::after{content:"←";position:absolute;left:-14px;top:50%;transform:translate(-50%,-50%);font-weight:800;color:var(--ink-3);font-size:1.2rem}
  .recs ul{grid-template-columns:repeat(3,1fr)}
}

/* booking */
.b-sub{color:var(--ink-2);margin:-4px 0 18px}
.b-loading{color:var(--ink-3);font-weight:700}
.b-days{display:flex;gap:8px;overflow-x:auto;padding-bottom:6px;margin-bottom:14px;scrollbar-width:thin}
.b-days .day{flex:none;font:inherit;font-weight:700;font-size:.95rem;padding:9px 14px;border:1.5px solid #d6d3cb;border-radius:10px;background:#fff;cursor:pointer}
.b-days .day.on{background:var(--navy-700);border-color:var(--navy-700);color:#fff}
.b-slots{display:grid;grid-template-columns:repeat(auto-fill,minmax(84px,1fr));gap:8px;margin-bottom:18px;max-height:236px;overflow-y:auto}
.slot{font:inherit;font-weight:700;padding:10px 0;border:1.5px solid #d6d3cb;border-radius:10px;background:#fff;cursor:pointer;direction:ltr}
.slot:hover{border-color:var(--navy-700)}
.slot.on{background:var(--navy-700);border-color:var(--navy-700);color:#fff}
.b-confirm{width:100%}
.b-msg{color:var(--ink-2);font-weight:600}
.photo{height:240px;width:240px}
@media(max-width:759px){.photo{width:160px;height:160px}}

/* v4: hero highlight as colored text, two-line chart, impact label */
.hero mark{background:none;color:var(--accent);padding:0}
.spark .m{stroke:var(--red)}
.legend{display:flex;gap:16px;font-size:.78rem;font-weight:700;color:var(--ink-3);margin-top:4px}
.legend span::before{content:"";display:inline-block;width:14px;height:3px;border-radius:2px;margin-left:6px;vertical-align:middle;background:var(--navy-700)}
.legend .m::before{background:var(--red)}
.kpis i[dir=ltr]{text-align:right}
.kpis i:not([dir]){direction:rtl;text-align:right;font-weight:700}
.bubble .lbl.imp{color:#fff;background:var(--green)}

/* v4: booking calendar grid */
.b-grid{display:grid;grid-template-columns:repeat(5,1fr);gap:6px;margin-bottom:18px}
.b-wd{text-align:center;font-size:.85rem;font-weight:800;color:var(--ink-3);padding-bottom:2px}
.cell{display:grid;place-items:center;gap:0;padding:8px 2px;border:1.5px solid #d6d3cb;border-radius:10px;background:#fff;cursor:pointer;font:inherit;line-height:1.25}
.cell b{font-size:1.05rem;font-weight:800}
.cell small{font-size:.72rem;color:var(--green);font-weight:700}
.cell:hover:not(:disabled){border-color:var(--navy-700)}
.cell.on{background:var(--navy-700);border-color:var(--navy-700);color:#fff}
.cell.on small{color:var(--accent)}
.cell:disabled{background:var(--sand);border-color:var(--line);color:#b3b8bf;cursor:default}
.cell:disabled small{color:#b3b8bf}
.cell.pad{border:0;background:none;cursor:default}
.b-slots{display:block;max-height:none;overflow:visible;margin-bottom:6px}
.b-dayhead{font-weight:800;margin-bottom:10px}
.b-group{margin-bottom:12px}
.b-glabel{display:block;font-size:.82rem;font-weight:700;color:var(--ink-3);margin-bottom:6px}
.b-times{display:grid;grid-template-columns:repeat(auto-fill,minmax(76px,1fr));gap:8px}
.b-tz{font-size:.82rem;color:var(--ink-3);margin:4px 0 14px}
.b-done{text-align:center;padding:10px 0}
.b-check{display:inline-flex;width:56px;height:56px;border-radius:50%;background:rgba(31,157,99,.12);color:var(--green);align-items:center;justify-content:center;margin-bottom:10px}
.b-check .ic{width:30px;height:30px;stroke-width:2.6}
.b-done h3{font-size:1.5rem;margin-bottom:6px}
.b-when-line{font-weight:800;font-size:1.1rem;margin-bottom:8px}
.b-note{color:var(--ink-2);margin-bottom:18px}
.b-meet{width:100%}
.legal ul{margin:6px 22px 10px 0;color:var(--ink-2)}
.legal li{margin-bottom:4px}
.legal .updated{color:var(--ink-3);font-size:.92rem;margin-bottom:8px}
.legal b{color:var(--ink)}

/* WhatsApp floating button (mobile only) */
.wa-float{position:fixed;left:12px;bottom:12px;z-index:61;width:54px;height:54px;border-radius:50%;background:#25d366;color:#fff;display:flex;align-items:center;justify-content:center;box-shadow:0 8px 24px rgba(0,0,0,.25);transition:transform .15s}
.wa-float svg{width:30px;height:30px}
.wa-float:active{transform:scale(.94)}
@media(max-width:979px){.sticky-cta{left:76px}}
@media(min-width:980px){.wa-float{display:none}}
.kpis.two{grid-template-columns:repeat(2,1fr)}